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Blonde is a captivating color that always makes you dream! Often, women chose to swap their natural color for a luminous blonde. Blonde hair is therefore often a popular color when choosing a hair dye.
Platinum blonde, icy blonde, ash blonde, strawberry blonde, golden or beach blonde... there are many different shades in the blonde family. More than just a trendy color, whether natural or dyed, blonde captivates thanks to its radiance and the infinite palette of its shades and highlights.
But to be as beautiful as ever, blonde hair requires daily attention, maintenance and care.
These products are important to enhance the original blonde, accentuating highlights and maintaining blonde hair’s natural shine.
In the case of bleached blonde hair, care is needed to maintain a bright blonde color and to repair the damage caused by bleaching.
Lightening hair slightly, a lot, or going for a completely new look: everything is possible with differenthair lightening techniques. When natural hair isn't blonde, but a darker tone such as brown or dark brown, bleaching is needed to get blonde hair.
Hair lightening can be an aggressive technique and the effects of this bleaching of the hair run deep. It doesn’t change just the hair color - it changes the hair structure too, affecting the strength of hair fibers. After bleaching your hair, it can sometimes become dull, damaged, brittle...
Choose the right beauty routine and expert treatments for blonde hair, this is key to keeping your hair properly colored. Blonde hair likes to shine: let's do everything we can to put it in the spotlight!