2.The hair’s scales are removed
Like tiles on a roof, the hair’s scales are interlocked. They ensure that the hair is well hydrated and therefore silky for easy styling. When the scales are broken down, they become loose and expose the inside of the hair. This causes the water naturally present in the hair to evaporate excessively and the hair to dry out.
3. Destruction of the keratin in the core of the hair
Heat, colors, a lack of care, etc. Damaged by these traumas, the keratin chains that make up the hair break down. Keratin is a key element of the hair fiber. When it is missing, hair becomes porous, brittle, dry and less beautiful.
What are the side effects of damaged hair?
Damaged and brittle hair is usually difficult to style and control. It can be prone to frizz if it's curly, split ends, or even a " straw " look in the case of blonde hair.
Having brittle and fragile hair is also a disadvantage for good hair growth. In fact, even if the hair grows at the root, it breaks along the way at the lengths. This gives the unwelcome feeling that the hair grows slowly or not at all.
Damaged and broken hair therefore has different lengths within the hair. This can deteriorate the aesthetic appearance of the cut.
The blend of natural active ingredients to care for damaged and brittle hair
Hair is mainly composed of keratin. This is what ensures its elasticity, strength and shine. When hair is damaged and has a straw-like appearance, it’s important to provide it with care enriched with plant keratin. Rich in amino acids, plant keratin is an active ingredient that penetrates to the core of the hair to fill in gaps and restructure the entire hair fiber.