A healthy scalp is the foundation of beautiful hair.
Beyond the attention paid to the hair fiber – to the hair itself – there is an essential step: taking care of the scalp.
Although it should be at the heart of any "beautiful hair" routine,it’s still too often neglected.
However, there has been an change in behavior.
Some cultures have long been aware of the importance of the scalp. In Asia, for example, it is part of their daily routines. It’s seen as an extension of the facial skin.
In the United States, more and more scalp products, scrubs, serums, etc. are being developed with names inspired by skin treatments.
In Europe, the trend is still emerging, but it’s gradually taking hold in hair routines. Whereas we were once focused on hair beauty and product results, we are now more concerned about the health of our hair and especially our scalp.
The purpose of our advice is to present the vital role of the scalp in healthy hair.