At a time when the argan tree is still little known in Europe, Mr. Pierre Fabre was one of the first to launch studies to highlight its pharmacological properties. Acknowledging his commitment in valuing the export of this plant and the region, the Moroccan state honorarily named him President of the Foundation for Research and Safeguarding of the Argan Tree, the latest defense against desertification in Morocco.
In this isolated and poor region of the country, considered a “Biosphere Reserve" by UNESCO, women are an incredible source of strength. But once they have become mothers, they are less available to work and then lose their independence.