Sorghum

Our commitments

Cultivated in France, this African-origin plant is called dye sorghum.

Humans have been using sorghum for almost 8000 years. In the 19th century, several non-edible species were cultivated exclusively for red coloring.

Nowadays, sorghum is the 5th most cultivated cereal in the world. 40% of all sorghum produced is for human or animal consumption.

Sorghum is considered a plant for the future with newfound benefits, particularly as a source of biofuels (sweet sorghum) and new biomaterials (sorghum fiber).

NATURALNESS AND EFFECTIVENESS

Our Sorghum leaf extract is 100% natural and organically grown.

It is grown in France, in Charente-Maritime and Deux-Sèvres.

The extract is obtained by sowing the seeds on a ground that is sufficiently warm (over 10-12°C),removing the upper part when they go to seed, then harvesting the leafy stems. At its heart, the stem concentrates sugars and polyphenols. The dye sorghum’s rare anthocyanins, mainly made up of the stem and leafy stems’ red colorant, are abundant. The stems must be harvested at the ripe grain stage, removing the upper part of the seeds.

Our specific variety provides a concentrated extract to create red to brown tones. It has a main cylindrical stalk, green on the outside, but red at the center.

FOR YOU

Respect your natural hair... and your health

Our organic 100% natural Sorghum extract reveals shades from red to brown while protecting your hair fiber and scalp.

FOR EVERYONE

Helping the environment with an organic French active ingredient to ensure a short supply chain

The manufacturer of this organic active ingredient is committed to the respecting ecosystems, the promotion of biodiversity and sustainable agricultural practices. Proximity between the availability of the plant cultivated in France and the production site ensures short supply chain.

OUR COMMITMENTS

With this plant supplier, René Furterer also endeavored to continue its environmental commitments to sustainable green innovation by:

• Handling the additional costs incurred by converting to organic farming during the developing project.

• Supporting farming that respects Good Agricultural and Collection Practices (GACP) for its use as the raw material of a cosmetic ingredient. This translates to traceability of all farming practices.

EXPLORE

Nature preserves a lot of resources. Discover our ingredients and their secrets.

  • Alfalfa leaf extract

    Alfalfa leaf extract

    Our 100% natural origin alfalfa means we can extract chlorophyll to reveal more ash shades. This is the trick to plant-based hair color.

    Our plant-powered hair dyes designed for you

    Discover our sorghum-based products

    • 0.430 - NATURAL COPPER

      0.430 - NATURAL COPPER