- HAIR LOSS
- OUR COMMITMENTS
Wild ginger (Zingiber zerumbet) is a tropical plant native to India. It has spread mainly to Madagascar, East Asia and Polynesia.
This plant produces a magnificent red flower with a viscous, foaming sap. This sap appears when pressed, which is why it’s also known locally as: “ ginger shampoo ”.
Wild ginger is known for its medicinal benefits and hair beautifying properties. The juice of its inflorescences is traditionally used in Polynesia and the Caribbean to wash children's hair.
Our wild ginger extract is rich in zerumbone. This is a compound with exceptionally active detoxifying properties. It has the benefit of protecting the skin cells, and therefore the scalp, from destructive agents in the dermis.
Our sector is managed by SEAR, the Madagascan subsidiary of our Pierre Fabre Group. It is responsible for implementing societal, responsible and ethical actions on the harvesting sites.
Through this action started in Madagascar in 2014, the Group can attest to its commitment to fight global warming. In particular, the Group demonstrates its willingness to contribute to reducing greenhouse gas emissions generated by its activities and by the travel of its employees.
The project is designed so that, in time, the trees planted will be able to absorb the residual carbon emitted by these activities. This has been estimated at 20,000 trees per year.
Since 2014, 160,000 trees have been planted in Madagascar on 80 hectares of land owned by SEAR. By owning the land for these plantations, we can ensure that this action will continue over the long term. We also make sure to plant local species or species that adapt well to the climatic conditions of the site.
This reforestation is carried out with and for the local populations. It raises awareness of the importance of biodiversity and also fights against the massive deforestation affecting their island.
This agroforestry action supports 69 full-time jobs per year: in particular, 4 small local nurseries have been created. These companies supply seedlings or fertilisers, for example. In addition, some twenty seasonal staff also work directly on the planting of the trees each year.
This Reforestation and Solidarity project is aptly named: it has a major economic and social impact on the region. It also helps the conservation of endemic or locally unknown species (mango, tamarind, baobab, orange, etc.). The species planted can also create value for the future (timber, fruit harvesting, essential oil production, etc.).
To ensure that the project is in line with the needs of the region's inhabitants, the independent organisation ECOCERT regularly monitors this reforestation according to the requirements of the Reforestation and Solidarity standard.
We have proposed to the Malagasy Ministry of Environment, Ecology and Forestry to transform part of our private property into a voluntary private protected area. The aim is to preserve local biodiversity.
This area measures 138 hectares. It is located in an ecological transition zone between the rainforest of the east coast and the dry forest of the south. It is home to many typical and endemic plant and animal species. It is thus one of the first voluntary private protected areas in Madagascar.
We hear more about this UN scheme when it concerns coastal protected areas for example. It must meet strict specifications. We train people on what they can and cannot do on this site:
For example, deforestation is obviously forbidden. However, collecting plants, especially medicinal ones, is allowed.
The Malagasy government, by approving this protected area, recognises the actions of our subsidiary, SEAR, in favour of biodiversity. Biodiversity on which we also depend for our local economic activity.
Through the Group's CSR policy, SEAR follows a voluntary process of annual evaluation by the independent organisation ECOCERT. The For Life framework for this assessment focuses on responsible purchasing in addition to social and environmental commitments. ECOCERT confirms the way in which the Group's CSR policy is implemented within its Madagascan subsidiary.
The SEAR subsidiary meets this evaluation criterion because it practices responsible plant collection.
SEAR provides technical support to local farmers to help them develop their production.
In addition to these educational activities, it provides advice and training through a comprehensive agricultural support programme. It also provides them with small equipment, inputs and plants that can easily adapt to the climatic conditions of the region.