After numerous bleaching treatments, your hair has become less supple and you’d like to switch to a less aggressive alternative that is kinder to your hair. Find out whether you can lighten your hair with plant-based colour and the different shades available.
Can plant-based colour lighten the hair?
Plant-based colouring is a tone-on-tone treatment: it coats the hair in a coloured sheath that is superimposed on your natural colour and reveals luminous highlights in your hair.
Plant-based colour can give you golden highlights but it does not lighten the hair. Bleaching requires oxidizing substances to penetrate the hair fibre to destroy the melanin, the pigment that naturally colours the hair.
However, plant-based colour only attaches to the outside of the hair and does not modify the melanin: this is what makes it so healthy for your hair. But it also means that it cannot lighten your natural colour.
Plant-based colours can be combined with chemical lightening colours!
Since it is a plant-based colour, IVIVE does not lighten your hair directly. On the other hand, it is the only plant-based colour treatment compatible with chemical colouring: so you can have balayage or contouring done on your IVIVE colour to enjoy the benefits of plant-based colouring while lightening certain sections.