IVIVE
Professional Organic Plant-Based Color

All IVVE formulas are made from 100% NATURAL plant extracts and are certified ORGANIC (Ecocert Cosmos Organic) and VEGAN. No ammonia, paraphenylènediamin (PPD), resorcinol, metallic salt, sodium picramate, toluene or other harmful or questionable substances. In addition, René Furterer continues its commitments with the implementation of a new Fair for Life ethical supply chain of henna from Morocco. The cultivation of Gardenia fruit extracts and Sorghum leaf extracts also comes from responsible production processes.

No, thanks to our exclusive and patented extraction processes, we isolate the molecules of the plants that produce the intensity of the colored pigments and add them in a high concentration. Therefore, ONLY THE ACTIVE PART OF THE PLANT IS USED. Gone are the days of using 400 g of plants. Approximately 35 g of concentrated extracts mixed with water transform into a 150 g gel with a melting, delicately scented texture that does not run.

IVIVE plant-based hair dyes are healthy, 100% natural, and are certified ORGANIC and VEGAN. They do not contain any chemicals, nor aggressive or irritating products for the skin or scalp. There are therefore no health risks. IVIVE can thus be applied to sensitive scalps, pregnant and breastfeeding women, or those who have undergone treatment for cancer.

However, there is still an allergy risk, whether the product is natural or not. For this reason, we recommend a 48-hour patch test before coloring in order to avoid a potential allergic reaction.

Yes! Thanks to our patented extraction processes, it's possible. The colorist must first carry out a diagnosis of their client's hair, understand what they want and explain the types of shades they can obtain.

Yes, it’s possible thanks to our patented extraction processes. However, it is essential that the colorist carry out an in-depth diagnosis to understand the client's desires. It is then possible to apply IVIVE and then, after rinsing,add gentle highlights to give the hair more depth.

It is a permanent " tone on tone " plant-based coloring. The plant extracts permanently bind themselves to the fiber thanks to their relationship with the keratin contained in the cuticle.