Our 100% natural and Fair For Life certified henna, is a double extract of B1 Henna and B3 Henna leaves, from Morocco's Ouarzazate region.
The dried leaves are obtained by manually harvesting the leaves, leaving them to dry, and finally grinding them into a powder. Cultivation operations are carried out in accordance with organic farming regulations (no chemical phytosanitary treatments, no chemical fertilizers, no GMOs).

What does it do?
• Polar Henna (B1) to lock in color for a long time
• Lipophilic Henna (B3) to create a wide range of colors from blonde to light brown

How does it work?
Henna gets its dyeing properties from a unique molecule called lawsone. Henna is rich in mucilage, which is made of polysaccharides. This mucilage promote the penetration of lawsone into the fibers (hair or tissue) and contribute to the binding of other dyes.
The compounds responsible for the dyeing properties of the plant belong to two chemical families:
• Polyphenols (including flavonoids, acetophenones, coumarins and tannins) are plant substances that color the hair dark blonde and help the color to last.
• Lawsone allows you to color your hair from blonde to brassy. This molecule is naturally present in the form of precursors, called hennosides. To be active, lawsone must be free of sugars. This breakdown occurs naturally thanks to an endogenous enzyme called b-glucosidase.

The Gardenia, cultivated in the southeast of China (Jiangxi region) while respecting its ecosystem, provides an extract of its fruit.
It is obtained following a perennial cultivation of about 8 years, then manually harvested once a year. Once harvested, the fresh fruit is boiled to remove the outer wax and then dried.
Our 100% naturally derived gardenia extract is an innovative active ingredient that complies with Pierre Fabre's eco-friendly Green Mission.

What does it do?
It allows you to obtain a palette of yellow for luminous shades.
How does it work?
Its red-orange colored fruit contains yellow dyes called crocin, part of the carotenoid family, which are not very common in the plant world. Thanks to a unique extraction process, its aqueous extract allows you to obtain a palette of yellow for luminous shades.

What does it do?
Allows you to achieve ash-toned shades.
How does it work?
This natural pigment is found in most plants and gives photosynthetic plants their green color. Its alfalfa extract allows for more ashy shades to be obtained, which is a feat in plant-based coloring.

Extracted from the leaf of dyer's sorghum, this active ingredient is 100% natural and organically grown in France, in Charente-Maritime and Deux-Sèvres.
The selected variety of this herbaceous plant (CHANTOR variety) has a cylindrical main stem, that is green on the outside, but red at the center. The extract is obtained by sowing the seeds on a ground that is sufficiently warm (over 10-12 °C),removing the upper part when they go to seed, then harvesting the leafy stems.

What does it do?
It allows you to achieve red to brown tones.
How does it work?
At its heart, the Sorghum stem is made of a concentration of sugars and polyphenols (anthocyanins, flavonoids, condensed tannins). The dye sorghum’s rare anthocyanins, mainly made up of the stem and leafy stems’ red colorant, are abundant. Our specific variety provides a concentrated extract allowing to obtain red to brown tones thanks to our laboratories' unique extraction process.

Produced from corn and beetroot, xanthan gum is a 100% plant-based active ingredient.
What does it do?
It thickens and gels the mixture.
How does it work?
Plant-based xanthan gum is used in our IVIVE dyes for its gelling action that allows the mixture to be thickened. It was selected because it expands and swells very quickly and does not require a large amount of shear to thicken unlike other gelling agents.

Produced from beetroot and sugar cane, citric acid is a 100% plant-based active ingredient.
What does it do?
It allows you to change the PH of the mixture and to obtain a golden sheen.
How does it work?
Used in some of our color formulas, it allows you to change the PH of the mixture and modify the shades. For example, B1 Henna is brown without a pH adjuster. When combined with citric acid, it gives golden tones.

Yes! Thanks to our patented extraction processes, it's possible. The colorist must first carry out a diagnosis of their client's hair, understand what they want and explain the types of shades they can obtain.

Yes, it’s possible thanks to our patented extraction processes. However, it is essential that the colorist carry out an in-depth diagnosis to understand the client's desires. It is then possible to apply IVIVE and then after rinsing, add gentle highlights to give the hair more depth.

Yes, it is possible to combine plant-based coloring and keratin straightening. It is best to avoid doing these two steps on the same day, as the pH of the hair is significantly altered during straightening. Space straightening and coloring 3 weeks apart, starting with straightening.

Yes, but if you want to perm your hair over a plant-based color, it is best to avoid doing both steps on the same day, as the pH of the hair is significantly altered during these treatments. Space them out by 3 weeks and start with the perm, because hair coated with henna is more resistant to the perm.

Henna used in tattoos is sometimes allergenic because it is mixed with another ingredient called PPD, paraphenylenediamine, which gives it a black color and promotes henna staining.
PPD is a highly allergenic molecule that gives certain henna-based mixtures their allergenic potential. Our extract does not contain PPD and is free from the allergenic properties of this substance.

No, unlike traditional vegetable dyes and thanks to our exclusive and patented extraction processes, we isolate the molecules of the plants that produce the intensity of the colored pigments and add them in a high concentration. Therefore, ONLY THE ACTIVE PART OF THE PLANT IS USED. Gone are the days of using 400 g of plants. Approximately 35 g of concentrated extracts mixed with water transform into a 150 g gel with a melting, delicately scented texture that does not run.

The SCCS (Scientific Committee for Consumer Safety), an committee that monitors the safety of cosmetic products and their ingredients in Europe, recommends a maximum 1.4% content of Lawsone in Henna extract. We have maximum lawsone levels of 1.3% in our two extracts. Our henna-based dyes are therefore safe. We respect the SCCS recommendations of a maximum of 1.4% lawsone in the extract.

IVIVE plant-based hair colors are healthy, 100% natural, and certified ORGANIC and VEGAN. They do not contain any chemicals, nor aggressive or irritating products for the skin or scalp. There are therefore no health risks. IVIVE can thus be applied to sensitive scalps, pregnant and breastfeeding women, or those who have undergone treatment for cancer.
However, there is still an allergy risk, whether the product is natural or not. For this reason, we recommend a 48-hour patch test before coloring in order to avoid a potential allergic reaction.

All IVVE formulas are made with 100% NATURAL plant extracts that are certified ORGANIC (Cosmos Organic by Ecocert) and vegan. No ammonia, paraphenylènediamin (PPD), resorcinol, metallic salt, sodium picramate, toluene or other harmful or questionable substances. In addition, René Furterer continues its commitments with the implementation of a new Fair for Life ethical supply chain of henna from Morocco. The cultivation of Gardenia fruit extracts and Sorghum leaf extracts also comes from responsible production processes.

• Decrease the amount of water to obtain a 100 ml mixture.
• Start the application with the forehead area.

• After rinsing highlights or balayage.
• Apply 1/2 bag of the desired color mixed with 50 ml of water to the tub.
• Close the remaining 1/2 bag well with a clip.
• Leave on for 10 to 15 minutes or 5 minutes for sensitive hair.
• Rinse with water and emulsify with OKARA COLOR mask.

• Prepare 1/2 sachet of the chosen shade in a bowl (water at 90 °C).
• Prepare 1/2 sachet of the shade 0.13 in a second bowl (50°C water).
• Mix the two gel shades.
• Allow time for the main shade to set.

About 4 to 6 weeks, like in the case of chemical dyes.

It is possible, only the excess pigments, but it has no impact on the color result. As a precaution, the client should be informed that their towel may become stained after the first shampoo. It is recommended to use a dark towel. Potential stains can be removed perfectly by washing.

It is essential to use a gentle shampoo without sulfates in order not to " strip " the plant-based coloring that is deposited on the surface of the hair fiber. We recommend OKARA COLOR Shampoo. It is necessary to wait 48 hours after the coloring to proceed with the 1st shampoo (including a dry shampoo).

Yes. Doctors advise pregnant women not to use chemical dyes because they contain substances that penetrate the hair fiber, the scalp and the bloodstream, which could have harmful consequences for the health of both baby and mother. IVIVE vegetable dye does not reach the bloodstream, but coats the hair with a protective sheath and colors it, making it the preferred alternative to chemical dyeing.
Moreover, in order to always guarantee the safety of our products, exposure calculations are performed by our toxicologists to ensure the highest level of safety. The color applied on the hair has a low surface of contact with the scalp. It’s also a rinse-off product, so it doesn’t stay in contact with the skin or hair. For example, exposure to Lawsone is low and so it is not given the opportunity to affect the entire body.
This hair color can therefore be used by pregnant and/or breastfeeding women.

IVIVE plant coloring after chemotherapy is the perfect solution. It is a 100% natural alternative to chemical dyes that can have harmful effects on the scalp, which is still sensitized by past treatments. Unlike oxidation hair color, which contains chemical ingredients and damages the hair by penetrating the hair fiber, IVIVE vegetable hair color is made of 100% natural ingredients and leaves a protective sheath around your hair. Moreover, the risks of irritation and allergic reactions on the scalp to our plant-based coloring are almost non-existent.

From the age of 16.

IVIVE vegetable hair coloring is for all types of women and men, with or without gray hairs, who wish to color their hair gently for a natural result. Thanks to its sheathing, protective and natural properties, IVIVE vegetable hair color is recommended for people with damaged hair and for women who are pregnant or who have undergone heavy medical treatments (chemotherapy).

• It is not possible to lighten the hair. People with dark hair have fewer possibilities than those with light or white hair.
• It is not possible to obtain " unnatural " colors such as red, green, purple, blue, etc.
• The result is not optimal on hair with more than 30% gray hair. However, it is possible to apply an oxidation coloring at the roots and apply IVIVE on the lengths.
• The color becomes permanent after 48 hours, because it is necessary to give the pigments time to oxidize and wait 48 hours before shampooing without sulfate.

Plant-powered hair needs 48 hours for the extracts to oxidize and the color to stabilize. You must therefore wait 48 hours before the first shampoo to avoid breaking the oxidative cycle. That way the plant-based color has had time to stabilize.

This is possible during the application. It is necessary to protect the collar of the client's clothes when coloring, then rinse the color well and emulsify with the OKARA COLOR mask. Nevertheless, if stains do occur, they will disappear in the first wash.

It doesn't matter, we always start with a detoxifying CURBICIA shampoo-mask before the plant-based IVIVE.

IVIVE colorations require a specific expertise that only hairdressers have after undergoing training by our René Furterer teams.
Before each coloring, it is necessary to carry out a DIAGNOSIS in four steps, which only the colorists know how to do:
1. Determining the correct tone
2. Determine the % of white hair + make the client aware of the possible results (transparency, reflections...)
3. Identify the shade by tone (WHITE, COPPER OR BROWN)
4. Explain the specific nature of plant-based coloring (no sulfate-free shampoo before 48 hours...)

Only after this diagnosis can we begin our application process, which is both SIMPLE and QUICK for our hairdressers and PLEASANT and SENSORY for our clients. A 4-step beauty experience:
1. Preparation and detoxification of the hair in order to improve the adhesion of the color with CURBICIA shampoo-mask
2. Preparation of IVIVE dye gel: mixture of hot water and a ready-to-use IVIVE sachet
3. Application and processing of color under a heated cap
4. Rinse and care with OKARA COLOR mask

Thanks to our exclusive and patented extraction process, it only takes 30 to 45 minutes to enrich each natural color with deep and brilliant highlights.

The clay mask shampoo detoxifies the hair and scalp to rid them of silicones, mineral oils, etc. Its neutral pH helps the hair color adhere better and slightly opens the hair shaft.

You are guaranteed to get the best results if you follow the application time with the heated cap, which offers a homogeneous diffusion of heat. This is true for all but one of the shades, 0.3, which should be processed at room temperature.

Yes, but we recommend following the indicated time frames. By leaving it on longer, the Henna can take over (warmer highlights).

IVIVE makes it possible to tint all the gray hair in a natural, transparent way. Just like with classic hair color, gray hair is covered until the roots start to show again, about 4 weeks after dyeing.

Yes, this dye is to be applied to hair that has a maximum of 30% white hair to achieve optimal and natural results.

Yes, since only the active part of the plant is used; there are no cellulose, fibers or metallic salts. This exclusive process makes IVIVE compatible with chemical coloring, as unwanted reactions are no longer possible and the color result is guaranteed. On the other hand, performing a classic plant-based coloring after a chemical coloring does not guarantee the color result.

It is a permanent " tone on tone " plant-based coloring. The plant extracts permanently bind themselves to the fiber thanks to their relationship with the keratin contained in the cuticle.

No, plant-based hair dye is a dye that does not allow you to bleach your hair. Therefore, it’s not possible to use it to lighten hair (balayage, highlights) or to go from brown to blonde because this can only be done with chemical products. Unlike chemical hair coloring, which penetrates to the heart of the hair fiber, bleaching the hair and then recoloring it, IVIVE vegetable hair coloring acts on the surface of the hair, coating it and coloring it. It does not penetrate the hair structure and does not damage it.

Yes, this is possible, but be careful with shades 0.13 and 0.31, because chlorophyll prevents lightening.

The shades stand on their own, but it is possible: see the section A FEW IVIVE COLORING TECHNIQUES

Yes, exactly! Since plant-based hair color does not penetrate the hair and does not alter melanin, and by extension, the hair’s natural color. When the hair grows back, there will be no pronounced root effect, as there is with oxidation coloring.

If you have gray hairs, IVIVE plant-based coloring allows you to obtain a very natural half-toned effect, depending on how it is distributed. However, plant-based hair coloring does not lighten the hair and therefore does not allow for lighter highlights on darker shades.

Yes, this is possible except for shades 0.13 and 0.31 which contain chlorophyll. Chlorophyll can create green hues during brightening.

Our IVIVE hair color line is made up of seven new natural tone-on-tone shades, which come in warm shades as well as more ashy shades: a revolution in the field of plant-based hair color. From an incredibly luminous ash blonde to a pure Venetian blond, from a light chestnut with ultra-modern cool highlights to a splendid copper brown, all combinations, all nuances are possible. On the other hand, it is not possible to obtain " unnatural " colors (red, purple, blue, etc.), which are obtained using chemical dyes.