How to repair and regenerate my extremely damaged, fried, brittle hair
"Coloring, bleaching, straightening... I love changing up my hair. But my hair has had enough. It is damaged and breaks easily no matter how many hydrating treatments I use."
HOW DO I KNOW IF I HAVE EXTREMELY DAMAGED, BRITTLE HAIR?
YOU HAVE EXTREMELY DAMAGED HAIR IF:
Your first clue is the texture: very damaged hair feels like chewing gum when wet, stretchy and brittle, and stiff and crunchy like straw when dry. If you use heated styling tools like straighteners or curling irons, chemical straightening like Brazilian keratin treatments, or color techniques like bleaching or dyeing, there is a good chance that your hair has been damaged. It will also look dull, porous, and frazzled.
The good news? Damaged hair can be rescued.
WHAT IS HAPPENING DEEP DOWN?
1. The hair's protective barrier (also known as the "hydrolipidic film") disappears
Damaged by hair care techniques and other stress factors, this protective shield can no longer provide an effective barrier.
2. The scales along the hair shaft separate and fall off
Like tiles on a roof, the scales overlap all the way down the shaft. If damaged, they come apart and expose the inside of the hair. This allows too much water to evaporate, and the hair dries out.
3. The keratin inside the hair is destroyed
Damaged by all this trauma, the chains of keratin that make up the hair snap. The hair becomes porous and breaks.
THE RENÉ FURTERER SOLUTION TO FIX MY FRIED HAIR
The ultimate S.O.S. treatment for hair, ABSOLUE KÉRATINE restructures and repares very damaged hair deep down while restoring strength and resistance. The result? Your hair is reborn. Strong, soft, and shiny, your hair is once again easy to detangle and restored to its natural beauty.
A UNIQUE BLEND OF NATURAL ACTIVE INGREDIENTS
Rich in amino acids, Plant keratin penetrates to the core, filling in gaps and reconstructing the whole architecture of the hair fiber.
Native to the Asian steppes, this plant has been cultivated in Europe for its oil since prehistoric times. Extremely rich in unsaturated fatty acids and omega 3, this highly nourishing oil restores the hair's original protection by coating the fiber and scales.
A lipid extract obtained from the soybean, Biocymentine acts as a cement to maintain cell cohesion, limit dehydration, and guarantee the strength of the hair fiber.
83%* less damaged, brittle hair
2016 International beauty prize winner**
*Test by 60 women using ABSOLUE KERATINE mask for 4 weeks.
**Elle International, Marie-Claire International, Femme Actuelle, Votre Beauté, Avantage, Santé Magazine, Parents.
HOW TO TAKE CARE OF MY DAMAGED, BRITTLE HAIR DAILY
BREATHE NEW LIFE INTO YOUR HAIR
Your hair is famished. It is thirsty for regenerative hair care products that act deep down and give long-lasting results.
There is no better way of doing so than with ABSOLUE KERATINE Ultimate renewal mask, as post-damage treatment only, for 3-4 weeks. After every shampoo, apply strand by strand along the shaft and tips. Waiting 8 minutes before rinsing allows your hair to soak in a rejuvenating bath of nourishment.
For a touch of shine, use our secret weapon: spray LUMICIA Illuminating shine rinse all over your hair, and finish with a splash of cold water.
In between washes, nourish your hair and make it easier to style with the leave-in ABSOLUE KERATINE Sublime renewal serum.
AND WHEN THE ABSOLUE KÉRATINE TREATMENT IS FINISHED?
Once your treatment is over, make sure you use care products that are suitable for your hair: lightweight hydration with the KARITÉ HYDRA Hydrating shine mask, or deeper nourishment with the KARITÉ NUTRI Intense nourishing mask.
GIVE YOUR HAIR A BREAK
Your hair has suffered from rough treatment and is in a particularly fragile state. Give it time to recover by taking a break from harsh styling techniques such as chemical straightening, coloring, and bleaching. If possible, consider postponing your next salon appointment to give your hair more time to recover.
TAKE CARE WHILE STYLING
When drying your hair, we recommend you take extra care. Consider setting the hair dryer to cold, or even letting your hair air dry. Try to avoid straighteners and curling irons whenever possible.
If you can't do without them, protect your hair using LISSEA Thermal protecting smoothing spray.
Also try the natural styling products from the STYLE range. Not only do they work, but they are also gentle on your hair.
AND NEXT TIME YOU THINK ABOUT COLORING, HIGHLIGHTING, OR STRAIGHTENING
Reduce the harshness of these hair techniques by preparing your hair with a round of treatment from the ULTRA-REPAIR ABSOLUE KERATINE ritual.
VACATION IN STYLE
On the beach or at the pool, make sure you protect yourself from UV rays, heat, sand, wind, chlorine, and salt, all of which can permanently damage the hair shaft and leave it brittle. Your hair becomes porous and gets trapped in a vicious cycle that makes it increasingly dry, fried, and bleached out. And there is always a chance of getting that green tinge from pool water.
Luckily, help is at hand.
In the sun, protect your hair with waterproof hair care products, such as SOLAIRE KPF 90 Protective summer oil for a "wet look" effect, or SOLAIRE KPF 90 Protective summer fluid for a more natural style. Afterwards, use the SOLAIRE Intense nourishing repair mask to repair even the most damaged hair.