60 years of exquisite hair
The René Furterer story began with one man’s firm conviction: the world of botany is brimming with the vital ingredients for restoring the original strength and beauty of hair.
A STORY BORN OF NATURE
Having spent his boyhood in a village in Provence, René Furterer’s senses were sharpened from an early age to the fragrances and colors that would inspire his future formulas. Some years later, the young René Furterer was working as a hairdresser in his wife’s Parisian salon. At that time, women longed for the platinum curls of Marilyn Monroe, but no hair care products were available to repair the damage caused by so many styling techniques.
A HERITAGE OF EXPERTISE
In 1957, René Furterer created a method he called Etheirology, an original philosophy built around a healthy scalp and beautiful hair (etheirology, from the Greek etheira, hair, and etheiro, to treat). He began practicing this approach in his first Hair Spa in Paris by developing a three-phase “Prepare, Cleanse, and Treat” method, which offers a custom treatment ritual based on techniques carefully selected according to a sophisticated preliminary diagnosis.
INDULGE YOUR HAIR
These delightful and potent recipes have far from finished revealing all their benefits for the mind and body.
NATURE’S INTERPRETER
René Furterer continued to push the boundaries: he was the first to create plant-based hair care products offering the luxury of being both ultra-effective and highly appealing to the senses. He selected rare and precious essential oils and transformed these quintessences of plants into an ultimate nectar, enhancing their therapeutic powers. Each essential oil was chosen to offer a specific sensory experience based on its virtues.
A FAIR-TRADE APPROACH
René Furterer applies a Fair Trade, Supportive and Accountable Sourcing approach for its procurement of plants. The finest example of the brand’s commitment is the creation of four supply chains:
