How do men who don't do their hair do their hair ?
FORTICEA - For men who don't do their hair | René Furterer
FORTICEA - For the man who doesn’t style his hair

René Furterer reveals its new communication campaign for the FORTICEA range. Quirky images that define this range’s target. Men who aren’t aware of taking care of their hair while at the same time caring about their appearance. Meet the Biker, with his windswept hairstyle; the Banker, who inherited his grandmother’s hair; and finally the Hipster, who was quite simply born with his hair.
The FORTICEA ritual strengthens hair lastingly and preserves the balance of the scalp every day.

Photo credits / Agency: More & Me