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Trend book

Ooh la la! How to pull off a beret

Ooh la la! How to pull off a beret

Along with the baguette, it is the French archetype ingrained in everyone's minds beyond our borders. Whether chic, street or anti-establishment, it is as much a part of the Vatican's Swiss Guard as Carrie in Sex and the City or Rihanna in the front row at Fashion Week. Did you think this timeless look was out of fashion? Not at all! It reinvents itself again and again to better reveal all its dimensions.

From the Basque mountain pastures to the American civil rights movement, our dear beret has come a long way. That's how versatile it is! An icon of a chic yet bold made-in-France style, the hat traversed the 20th century on the heads of the New Wave, Che Guevara, the Black Panthers and even Madonna; in short, wherever the wind of reinvention blew. Like all true timeless classics, it has made a remarkable comeback on the runways and in the pages of fashion magazines in recent years. It's time to take it out of your closet and dust it off! We've selected three trends to add a French touch and a rebellious spirit to your looks.

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Like all true timeless classics, it has made a remarkable comeback on the runways and in the pages of fashion magazines in recent years.
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The most beautiful styles to show off

Forget the all-black version in itchy wool; a beret can go with your most glamorous looks: whether in all leather, with rhinestones, snow white or powder pink, it adds that extra oomph to your style and fulfills all your desires. Dare to wear it in the evening for a bold chic look, or during the day for sophisticated flair without looking like you've spent two hours in front of the mirror. You can find one while bargain hunting or be tempted by the handmade models from the Laulhère workshops, the last French factory still in operation.

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90s revival

Worn backwards, the 90s version of the beret cap is inseparable from the streetwear looks of the time. Worn by Samuel L. Jackson in Tarantino films or exalted by Prince in Raspberry Beret, it is in the pantheon of pop culture and keeps coming back to make appearances! Even the iconic Kangol brand made a comeback with a capsule collection at H&M in 2020. Wear it with an oversized sweatshirt for a boy band look, or with a denim jacket and a satchel to really go back to the future.

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The beret is unparalleled when it comes to enhancing a graphic cut.
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Check out my haircut!

The beret is unparalleled when it comes to enhancing a graphic cut. Whether you have a neat bob, a cropped cut or some structured layers, the beret draws attention where it is needed without hiding. Beanies flatten; baseball caps confine; but a beret can be placed delicately on the head! Choose an understated beret in neutral shades, with a bit of leather to assert your style, paired with a biker jacket or blazer for a wow effect.

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